Student Work: Creation of a compelling name to match the visually stunning brand identity system for the Air Chateau Airline corporation, a fictional company which I created. The design encompasses a parent brand and accompanying logos for three different classes of airline service. The creation of this design in Adobe Photoshop demonstrates my ability to construct a cohesive brand series of high-level logo designs with clear correlation between branding and positioning while effectively communicating to specific target audiences.
Instructor Feedback: Some nice regal approaches here for the Air Chateau branding. A great name to work off of here...! It is a smart name for an airline that wants all it's travelers to feel as though they are experiencing a luxury service. The variations on the class crowns are great - each distinct yet appear to be part of a larger theme.