Development of a print identity collection designed to work together in a promotional re-branding campaign and that is specific to the brand of the company. The design concept had to be engaging, fitting to the brand and audience plus exceptionally fresh and unique. The entire process was a six stage rebranding project using design objectives, target audience and brand research including works from creative brief and inspiration board to goal mapping and final presentation. (images used for educational purposes only)
Instructor Feedback: Great way to demonstrate the breadth of your creative potential in your presentation! Strong visual cohesion of branding across the different media with the choices in images and text and overall design! Great thought and decision making process (with research for insight) to create and decide upon this concept. Really great work on this huge project at each step and your commitment to your craft and professionalism is quite obvious.