Student Work: Development of a marketing design plan for a non-profit organization of my choice that included different marketing media/approaches. These approaches included both traditional (public transit) and non-traditional ideas (guerilla and viral marketing) recommended for the organization. I designed a public transit advertisement that creatively and attractively appeals to either the population serviced by the organization or to potential donors. This marketing campaign design demonstrates my ability to make marketing design and placement choices appropriate to a specific non-profit audience and based on careful research of the organization. (Images used for educational purposes only)
Instructor Feedback: Nice explanation of how your marketing ideas would reach the target audience and effectively communicating your client message. You have a great concept idea here for your design and very creative use of color to both energize and engage the design but also keep the focus on the actions! The typeface and colors on the type are wonderful for speaking to a young, more affluent crowd who would have the time and money to get involved. Excellent use of color, it really brings out the message and all works well together for unity. You have a very strong campaign.